Revaion Demand · B2B revenue attribution for NetSuite

Stop measuring marketing in clicks.
Start measuring it in profit.

Revaion Demand connects marketing performance across search, web, email, social and paid media with customers, orders and gross profit inside NetSuite. It tells B2B marketing teams what is creating profitable demand, what is wasting budget — and what to do next.

Orders, not clicks
Measured where revenue actually lands
GP by campaign
Gross profit, not just revenue
One weekly brief
Evidence and actions, not dashboards
Built on NetSuite
Your commercial source of truth
The problem

Your marketing data is everywhere. Your commercial truth is in NetSuite.

Your advertising platform knows what was clicked. Your email platform knows what was opened. Google Analytics knows what happened on the website. NetSuite knows what customers actually bought. Nobody joins those answers together — so decisions get made from whichever dashboard happens to be visible.

  • SEO in one tool, web analytics in another, email, social and ads in three more
  • Campaign "success" reported in leads and clicks, never in gross profit
  • Revenue with no reliable acquisition source against it in NetSuite
  • Campaigns that drive plenty of revenue — from low-margin products and costly customers
  • Days lost every month manually assembling a board report nobody fully trusts
6+
Disconnected platforms where a typical B2B marketing team's performance data lives — none of them holding the commercial outcome.
38%
Illustrative share of revenue that can be traced to a reliable acquisition source when lead-source hygiene has drifted — the Attribution Health Check puts your real number on this.
£ vs 👆
The gap Demand closes: platforms measure engagement; NetSuite measures orders, margin and repeat purchase. Demand connects and interprets both.
B2B revenue attribution

Measure. Decide. Create. Activate. Govern.

Revaion Demand starts by measuring what actually works — and only earns its way into creating and activating campaigns once you trust the analysis. Every step keeps people in control.

01 · MEASURE

See what is actually working

A weekly commercial performance brief connecting channel activity to NetSuite revenue and gross profit — with wasted-spend alerts, unattributed-revenue flags, and competitor movements.

Insight: Paid search drove £212K revenue last quarter — but £68K of it was on products below target margin.
02 · DECIDE

Know what to do next

Prioritised campaign recommendations, audience segments and budget reallocations — each with forecast revenue and margin impact, and the reasoning shown.

Insight: Email to lapsed trade customers has the highest forecast GP per £ of any available action this month.
03 · CREATE

Idea to approved campaign, faster

Email drafts, campaign copy, landing-page copy, SEO briefs and regional variants — grounded in your knowledge base and brand rules, always human-approved.

Output: A campaign brief and draft e-shot for the recommendation above, ready for marketing sign-off.
04 · ACTIVATE & GOVERN

Launch safely, improve continuously

Approved campaigns scheduled, experiments run, results fed back into next week's brief — with approval workflow, audit trail, and brand and consent checks throughout.

Principle: Nothing customer-facing publishes without a human approval. Ever.
How it works

Five connectors. One weekly answer.

NetSuite already supports campaign records and lead-source ROI. Demand adds the layer above: joining every marketing platform to the commercial outcome, and interpreting the result.

01

Connect

NetSuite plus your marketing stack — web analytics, one paid-media platform, your email platform, and SEO data. Read-only to start.

02

Join

Campaigns, sources, customers and orders reconciled across platforms — including the attribution gaps and data-quality breaks nobody has mapped.

03

Interpret

Revenue vs gross profit, new vs existing customers, repeat purchase, product mix, assisted influence — not another channel dashboard.

04

Act

A weekly executive brief: what worked, what didn't, three prioritised actions, and the evidence behind each — feeding a growing marketing knowledge base.

The views

Marketing performance the way a CFO reads it.

Every view runs to gross profit, not engagement. This is what makes the weekly brief worth reading in the boardroom.

Campaign Profitability
Revenue, gross profit and margin quality by campaign
£486K
Attributed revenue
£147K
Attributed GP
4.1×
GP return on spend
Spring trade campaign · email + paid£61K GP
Always-on search · brand£44K GP
Prospecting display£3K GP
Attribution Health
Can you actually calculate marketing ROI?
Sales with a usable source62%
Revenue currently unattributed£4.2M
Campaigns missing cost data11
Duplicate source definitions7
Wasted Spend
Where budget outruns profitable return
Keywords with spend, no orders (90d)£8.4K
Campaigns driving below-margin mix£12.1K
Segments with falling repeat rate3
Recommended reallocation£18K / qtr
Customer Quality
Which sources bring customers worth keeping
Organic search · 12-mo repeat rate64%
Email · avg first-order GP£1,240
Paid social · 12-mo repeat rate22%
How you buy it

Start with the Attribution Health Check. Earn trust with the pilot.

No platform migration, no agency replacement. Demand starts read-only and proves its value in the first weekly brief.

Demand Signal Pilot · 90 days

Read-only. Five connectors. One weekly executive brief.

  • NetSuite + web analytics + one ads platform + email + SEO data connected
  • Weekly executive performance digest, tied to revenue and gross profit
  • Marketing-to-profit table by campaign, source, segment and customer type
  • Attribution health and data-quality register, with fixes prioritised
  • Three prioritised actions each week, with the evidence behind them
  • A growing marketing knowledge base your team keeps
Entry point · Attribution Health Check
One number
How much of your revenue can be traced to a reliable acquisition source — and what's preventing real marketing ROI.
The readout: % of sales with a usable source, revenue and GP currently unattributed, campaigns missing cost data, and whether your business can genuinely calculate marketing ROI today.
Fixed scope. Days, not months.
Credited against the pilot
if you proceed.
Who it's for

Built for small B2B marketing teams with big commercial expectations.

Revaion Demand gives a small team the analytical capability of a much larger department — it makes your marketing team commercially stronger, not smaller.

T

Lean marketing teams

One to five marketers supporting multiple brands, regions or product categories — with board pressure to prove ROI.

D

Distributors & manufacturers

Where a campaign can generate plenty of revenue and still perform badly — low-margin products, small orders, costly customers.

H

Hybrid sales models

Online demand converting through offline sales teams — where platform attribution alone will never see the full picture.

N

NetSuite businesses

Customer and sales history already in NetSuite, marketing stack already in place — nothing gets replaced.

Find out what your marketing is really worth.

Book a 30-minute discovery call. We'll walk through how Revaion Demand would connect your marketing stack to NetSuite — and what your first weekly brief would contain.

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